Hi, I'm Matthew Pettit!
I'm a graphic and brand designer with a background in visual identity, digital design, marketing, and creative direction. I enjoy creating thoughtful design solutions that combine strong visual storytelling with a clear understanding of the audience and the goals behind the work.
My experience spans a variety of industries, including sports and entertainment, apparel, institutional products, and insurance. Throughout my career, I’ve worked across branding, marketing campaigns, print and digital design, e-commerce, and customer communications. This range has shaped my approach to design: creative thinking is important, but so is understanding how the work functions in the real world.
I’m especially interested in projects that bring together visual identity, art direction, and storytelling to create work that feels distinctive, cohesive, and purposeful. Whether developing a brand’s visual language or designing the individual materials that bring it to life, I believe the details matter.
I hold a bachelor’s degree in graphic design from Louisiana Tech University and bring a collaborative, adaptable approach to every project.